HFF understands the importance of protecting our customers' information. We believe it is important for customers to understand how we use the information that customers provide to us through the normal course of business. This privacy policy discloses the details of what information we collect about our customers as well as how we use that information. We may revise this privacy policy from time to time by updating the information posted on this web site. Amendments to the privacy policy will be effective when posted. You should therefore periodically visit this page to review the current privacy policy, so that you are aware of any such revisions.


Information Collection
The main reason that we collect and store information about customers is to better serve them and to administer the customer relationship. The information we collect is listed below.

Information Collected from Web Site Visitors

• Non-personally identifying statistical Information about your visit to HFF's web site(s). This information is compiled to allow HFF to improve its web site design and to determine the relative importance of its products and services. The information collected in this manner includes:
  

  -	Date and time content was accessed;
  -	The domain name and IP address from which you accessed our site;
  -	The operating system and web browser you used to access content;
  -	The specific pages you viewed during your visit;
  -	City, state, and country of the visitor's Internet Service Provider (if available) for demographic purposes.

• Information you provide to HFF through its web site via online forms and applications, such as services request forms or web site messages to HFF.
• Use of Cookies – From time to time, HFF may use "cookies" within its web site pages. Cookies are small pieces of information about your visit stored on your computer's hard disk. Cookies are commonly used to store information about your last visit, such as selections you may have made while navigating the web site or your browsing patterns. Most Internet browsers now support cookies. Many of them allow users to disable cookies. However, cookies are often required to provide features within many web sites. Examples of HFF's use of cookies includes saving information that will allow HFF's Contact Us form to pre-fill your name, phone number, and email address based on a previously submitted request.

Information Collected While Providing Subscribed Services
If you are an HFF customer who subscribes to any of its products or services, then HFF may collect and store additional information about you and your company. This includes:

• Information you provide to HFF to establish a business relationship, such as company, contact, or billing information provided through online or paper forms.
• Information created and maintained by HFF for its customers in order to maintain the business relationship and provide superior customer service. Examples include account status, choice of services, and customer audit logs.
• Information related to your company that you save within applications hosted by HFF. This information is stored within HFF's databases in order to provide you with the requested services.
• HFF collects or assigns user IDs and passwords when they are required to access systems or applications hosted by HFF. Whenever HFF stores passwords in its databases, it always stores them in encrypted format so that no one, including HFF employees, can view the information within the database. You should NEVER provide password information to anyone, including HFF employees, as that information is not required for HFF to provide customer service.

Information Use
HFF uses the information we collect for the following purposes:

• To improve our products and services – we analyze some of the information we collect in order to improve our products and services. Studying how our customers use our web site and other products provides valuable insight into how we can make them more useful and easier to use.
• Providing superior customer service and maintaining customer relationships – the information we collect allows our customer service personnel to respond to your needs more quickly.
• To tell you about new or enhanced products or services we may offer – by understanding how you use our products and services, we can give you the opportunity to review other products and services that may be of value to you.
• To send marketing material related to HFF products and services or properties that HFF is currently brokering. Note that you will have the ability to opt out of this as noted below.

Sharing Information with Others
First and foremost, HFF NEVER sells customer lists or specific customer information to 3rd parties. At times we may select other companies to provide products and services that we do not (an example is online calculators). HFF may share certain customer information with such companies. HFF is highly selective in choosing these companies, and we restrict the information we provide them to only what they need to offer and administer these products or services. We also require them to comply with strict standards of security and confidentiality, and they are not permitted to release, use, or transfer any customer information to any other party for their own purposes.

Notwithstanding the foregoing, we may disclose and/or transfer customer information (i) in connection with any merger, sale, or liquidation of all or part of our business; (ii) if disclosure is required pursuant to a request for specific customer information to comply with a subpoena, court order, and/or other legal instrument, legal proceeding or relevant law, or (iii) if there is an immediate, imminent threat to the safety of any person, HFF, or our web site.



Information Confidentiality and Security
HFF is committed to preventing others from unauthorized access to your customer information, and we maintain procedures and technology designed for this purpose. We take several steps to protect the customer information we have about you, including the following:

• We update and test our technology on a regular basis in order to improve the protection of customer information.
• We require outside companies and independent contractors to whom we provide customer information for marketing, servicing or processing purposes to enter into a confidentiality agreement that restricts the use of the information to those purposes and prohibits independent use of the information.
• We have internal procedures that limit access to customer information, such as procedures that require an employee to have a business need to access customer information. We maintain policies about the proper physical security of workplaces and records.
• We make use of hardware and/or software firewalls to protect customer information from unauthorized access.

Information Integrity Measures
HFF also strives to protect the integrity of our customer information through use of the following:

• We maintain regular backups of customer data in case of data loss or corruption;
• We use uninterruptible power supplies (UPS) to prevent data loss during power spikes and power outages;
• We use virus detection and elimination software to prevent corruption of customer data by viruses.

However, despite these measures, we cannot guarantee that customer information will be completely free from unauthorized access.

Customer Opt Out
Customers may opt out of receiving notices of new or upgraded products from HFF and HFF partners by sending an online opt out request. In your request, please include your company name, products or services purchased from HFF, domain name (if applicable), your contact information, and the nature of your opt out request. However, customers may not opt out of receiving information from HFF that is essential for maintaining or updating customers' accounts or system information. In addition, opt out does not include updates that may be presented within other HFF online products and services (such as cross-sell banners or feature bulletins).

Privacy Questions
If you have additional questions related to the privacy of your information or HFF's privacy practices, please contact us online.