Privacy Policy

HFF understands the importance of protecting our clients' information. We believe it is important for clients to understand how we use the information that they provide to us through the normal course of business. This privacy policy discloses the details of what information we collect about our clients as well as how we use that information. We may revise this privacy policy from time to time by updating the information posted on this web site. Amendments to the privacy policy will be effective when posted. You should therefore periodically visit this page to review the current privacy policy, so that you are aware of any such revisions.

Information Collection

The main reason that we collect and store information about clients is to better serve them and to administer the client relationship. The information we collect is listed below.

Information Collected from Web Site Visitors

• Non-personally identifying statistical Information about your visit to HFF's web site(s). This information is compiled to allow HFF to improve its web site design and to determine the relative importance of its products and services. The information collected in this manner includes:
  

  -	Date and time content was accessed;
  -	The domain name and IP address from which you accessed our site;
  -	The operating system and web browser you used to access content;
  -	The specific pages you viewed during your visit;
  -	City, state, and country of the visitor's Internet Service Provider (if available).

• Information you provide to HFF through its web site via online forms and applications, such as services request forms or web site messages to HFF.
• Use of Cookies – From time to time, HFF may use "cookies" within its web site pages. Cookies are small pieces of information about your visit stored on your computer's hard disk. Cookies are commonly used to store information about your last visit, such as selections you may have made while navigating the web site or your browsing patterns. Most Internet browsers now support cookies. Many of them allow users to disable cookies. However, cookies are often required to provide features within many web sites. Examples of HFF's use of cookies includes saving information that will allow HFF's Contact Us form to pre-fill your name, phone number, and email address based on a previously submitted request.

Information Collected While Providing Subscribed Services

If you are an HFF client who subscribes to any of its products or services, then HFF may collect and store additional information about you and your company. This includes:

• Information you provide to HFF to establish a business relationship, such as company or contact information provided through online or paper forms.
• Information created and maintained by HFF for its clients in order to maintain the business relationship and provide superior customer service. Examples include contact and client information, product profile information, and customer audit logs.
• Information related to your company that you save within applications hosted by HFF. This information is stored within HFF's databases in order to provide you with the requested services.

Information Use

HFF uses the information we collect for the following purposes:

• To improve our products and services – we analyze some of the information we collect in order to improve our products and services. Studying how our customers use our web site and other products provides valuable insight into how we can make them more useful and easier to use.
• Providing superior customer service and maintaining customer relationships – the information we collect allows our customer service personnel to respond to your needs more quickly.
• To tell you about new or enhanced products or services we may offer – by understanding how you use our products and services, we can give you the opportunity to review other products and services that may be of value to you.
• To send marketing material related to HFF products and services or properties that HFF is currently brokering. Note that you will have the ability to opt out of this as noted below.

Sharing Information with Others

First and foremost, HFF NEVER sells customer lists or specific customer information to 3rd parties. At times we may select other companies to provide products and services that we do not. HFF may share certain customer information with such companies. HFF is highly selective in choosing these companies, and we restrict the information we provide them to only what they need to offer and administer these products or services. We also require them to comply with strict standards of security and confidentiality, and they are not permitted to release, use, or transfer any customer information to any other party for their own purposes.

Notwithstanding the foregoing, we may disclose and/or transfer client information (i) in connection with any merger, sale, or liquidation of all or part of our business; (ii) if disclosure is required pursuant to a request for specific client information to comply with a subpoena, court order, and/or other legal instrument, legal proceeding or relevant law, or (iii) if there is an immediate, imminent threat to the safety of any person, HFF, or our web site.

Information Confidentiality and Security

HFF is committed to preventing others from unauthorized access to your information, and we maintain procedures and technology designed for this purpose.

Customer Opt Out

Customers may opt out of receiving notices of new or upgraded products from HFF and HFF partners by sending an online opt out request. In your request, please include your company name, products or services purchased from HFF, domain name (if applicable), your contact information, and the nature of your opt out request.

Privacy Questions

If you have additional questions related to the privacy of your information or HFF's privacy practices, please contact us online.